Artemisia Liqueur
A border place, where Valpolicella becomes Lessinia . In this extra world our Artemisia absinthium grows, from a past that resonates in the voice of Artemis, goddess of animals and forests from which our liqueur, Menego Maistro, is born, the fruit of experiences handed down in a continuous word of mouth that have transformed Artemisia into a liqueur in whose sap flow, spontaneously, virtues known since ancient times. From the infusion of its leaves we obtain a frontier liqueur that evokes the words of Oscar Wilde:
“Absinthe, like a poem, promotes love”
and love, in all its meanings, is sharing, a pause in a border of openings where the I and the you refer to an we.
Menego Maistro combines sweet and bitter, associates masculine and feminine, it is poetry that encourages conviviality.
The
SWEET and BITTER
Liqueur
Menego Maistro
History that renews itself
Artemisia absinthium has a history with curious twists, of truth and legends, of narratives that weave persuasive and spicy plots, it is not just a plant, it is also a historical and folkloric reference, Baudelaire, Hemingway, Hugo talked about it, Verlaine, Van Gogh, Toulouse-Lautrec, Picasso and Gauguin painted it.
But here in Fumane, in our dialect, it is called Menego Maistro, it grows spontaneously in the meadows, along the roads, at the edges of the fields, it is recognizable by its silvery green leaves, by the bunches of yellow flowers that bloom in the summer. Our grandparents know it well, they have always appreciated it in infusions, decoctions, liqueurs, boasting of its digestive properties, and yet it seems that at a certain point the world has forgotten about its formidable resources.
For this reason we wanted to give voice to a whisper that arose from our land and that asked to be recognized, to be returned to our traditions, we would like to make you hear this voice too: was it the voice of Artemis that we heard or just that of the wind?
To a story that crosses the culture of the whole West and beyond, we add a more intimate, local one, which has never stopped speaking to us.
How is it consumed?
Us
Our idea
Menego Maistro was born from the desire to give value back to what was already before our eyes and that only asked to be recognized. The cultivation of Artemisia does not require tampering with the territory, use of chemical substances or large quantities of water.
Artemisia grows unpretentious, where it likes, autarchic and free Like the artists who experimented with its “forbidden” gifts, it asks for very little and gives back generously.
We believe in a rethinking of our land, if Valpolicella is truly the “valley of many cellars”, we like to imagine that the cellars can preserve more than good wine, defend other typical products.
With Menego Maistro we intend to propose something out of the ordinary, revitalize our food and customs history, give voice to the echo of a forgotten tradition.
